Training Programme

It's All Just Noise.
The workshop.

The keynote names the noise. The training programme teaches people how to turn it down — and keep it down. A half-day or full-day workshop where the TUNE Framework becomes a practised skill, not just an idea someone heard on a stage.

"There is a significant difference between recognising yourself in a keynote and actually changing how you respond to pressure at work. This programme closes that gap."

What this programme does

Beyond recognition.
Into real change.

The keynote does something powerful — it names what people have been carrying with such precision that they feel seen rather than judged. But recognition alone does not change behaviour. The morning after a keynote, the inbox is still full, the comparison still runs, and the 3am voice has not read the programme notes.

This training programme picks up where the keynote leaves off. It gives individuals and teams the tools to apply the TUNE Framework to their own specific noise sources — and practise using them before they leave the room.

The result is not just awareness. It is a changed relationship with pressure, comparison, and the internal noise that costs people their best work.

Companion to the It's All Just Noise keynote

This programme works as a standalone experience. It also pairs naturally with the It's All Just Noise keynote — the keynote opens the conversation, the workshop builds the capability. Together they form a complete learning experience for leadership teams, culture days, and off-sites.

"A keynote changes how people think. A workshop changes what people do. The goal has always been the second one."

— Ricky Hinde, Ignited Future

Participants leave with

Their own noise map — named, specific, and honest

The TUNE Framework applied to their real situation

A written signal statement — what they stand for, in their own words

A personal noise management protocol for high-pressure moments

A conversation with their team that did not exist before the room

What the programme addresses

Six noise sources.
One framework to navigate all of them.

Each module of this programme is anchored to one or more of the specific noise sources that high performers carry. Not abstract concepts — named, recognisable patterns that participants see in themselves before the session is half over.

01
Comparison

Measuring yourself against people who are not in the room, using metrics that were never yours. The programme names the specific comparison loops your team runs — and gives them a way out.

02
Inherited expectation

The scripts we did not write but keep performing. This module surfaces whose version of success people are actually chasing — and whether it is even theirs to want.

03
Performance anxiety

What happens when the audience in your head is louder than the one in the room. Participants learn to distinguish between healthy tension and noise that is running the decisions.

04
Digital overload

The always-on culture that masquerades as productivity. Teams design practical signal protection protocols — specific, personal, and sustainable beyond the workshop day.

05
Urgency addiction

The busyness that feels like progress. This module breaks the cycle of reactive urgency and helps people distinguish motion from direction in their own daily work.

06
The 3am voice

The internal narrator that has never once told the truth at 3 in the morning. Participants build a new relationship with the voice — not to silence it, but to stop letting it make the decisions.

The framework

TUNE. Not a model to memorise.
A skill to practise.

In the keynote, the TUNE Framework is introduced. In the training programme, it is applied — to each participant's real situation, in their own words, in a context that makes it immediately usable. Every session ends with the framework completed, not just understood.

T
Tune in

Name the noise specifically. Not "I feel stressed" — which noise, where, when, and what it is actually saying. Precision is the first step to choice.

U
Understand

Why this noise has power. What it is protecting. What it costs to keep performing around it. Understanding removes the shame and returns the agency.

N
Navigate

Choosing a different response. Not suppression — a genuinely different way of hearing the noise so it stops running the decisions. This is where the real work happens.

E
Elevate

Leading from signal rather than noise. What becomes possible when the work flows from clarity instead of reaction. This is what the whole programme is building toward.

Programme modules

What happens
inside the room.

Every module runs on the same rhythm: Teach — Apply — Reflect. Content is introduced, immediately practised in the participant's own context, and anchored through structured reflection. No one leaves with untested ideas.

01
Opening · 20–30 min
The Noise Audit
Individual + pair activity

Before any content is introduced, participants map their own noise. Which of the six sources is loudest right now? When does it hit hardest? What does it cost them? The audit makes the rest of the programme personal from minute one.

  • Individual noise mapping tool — rate each source, name the specific context
  • Pair share: what surprised you in your own audit?
  • Facilitator reads the room and names 2–3 common patterns across the group
02
Teach · 30–40 min
Why Noise Has Power
Keynote-style teaching with stories

The six noise sources explored in depth — not as abstract concepts but as lived experiences that participants recognise in real time. Ricky teaches the neuroscience of comparison, the psychology of inherited expectation, and the biology of urgency addiction in language that makes people lean forward rather than take notes defensively.

  • Story-based teaching: each noise source named through a real example
  • The cost calculation: what does each noise source actually take from you?
  • Discussion: which one has been running the show longest in this organisation?
03
Apply · 40–50 min
TUNE in Practice
Structured individual + group application

The TUNE Framework is not explained again — it is applied. Each participant works through all four steps using their own top noise source from the audit. Facilitator guides the room through each step, pausing for individual work and pair sharing before moving forward.

  • T — Tune in: write the noise in one precise sentence. No generalisations allowed.
  • U — Understand: three questions that surface the noise's origin and cost
  • N — Navigate: design a specific, personal response for the next time it hits
  • E — Elevate: write your signal statement — what you stand for when the noise is quiet
04
Apply · 30–40 min
Signal Protection Protocols
Team-level design activity

Individual noise management is necessary but not sufficient — teams create environments that either amplify or dampen each other's noise. This module moves from personal to collective: what does the team commit to doing differently to protect each other's signal?

  • Groups of 4: identify the top 2 team-level noise patterns
  • Design 3 specific, named team commitments — concrete enough to hold each other to
  • Gallery share: teams present their protocols, others add to or challenge them
  • The team signal statement: one sentence that describes the team at its clearest
05
Reflect · 20–30 min
The Commitment Round
Individual reflection + closing ceremony

Learning that is not anchored is learning that evaporates. This closing module is designed to make what just happened stick — through a personal commitment made in writing and shared out loud, and a team signal declaration that makes the day's work visible and real.

  • Individual: complete the TUNE worksheet — one page, their noise, their framework, their signal
  • Each person reads their signal statement to the group — no exceptions
  • The accountability pair: name one person who will hold you to this in 30 days
  • Close: "The noise is still there. You just know how to hear it differently now."
What changes

Not just a better day.
A different relationship with pressure.

The outcomes below are not aspirational. They are what participants consistently report when the TUNE Framework becomes a practised skill rather than a remembered concept.

Reduced comparison spiral Participants stop measuring themselves on metrics that were never theirs — and report significantly less energy spent on noise that was never actionable.
Faster recovery from pressure The TUNE Framework gives people a structured way back to clarity when the noise spikes. Recovery time drops because there is now a route, not just a hope.
Clearer decision-making under stress When people can name which noise is driving a decision, they can separate the signal from the static — and choose from clarity rather than reaction.
Better team candour The shared language of noise removes the shame from struggle. Teams that have done this programme together speak more honestly about pressure, performance, and what is actually going on.
A written personal framework Every participant leaves with a completed TUNE worksheet — their noise named, their navigation designed, their signal stated. Not inspiration. A tool.
A conversation that keeps going The shared language created in this room does not stay in the room. Teams report that the noise vocabulary becomes part of how they talk to each other about performance, pressure, and wellbeing.
Format options

Built for
your context.

Every session is customised to the audience, the organisation, and what the team actually needs to shift. Ricky does not run a standard workshop. He runs the right workshop for the room he is in.

½ day
Core workshop
Leadership teams · Culture days · Off-sites

Modules 1–3 and 5. The full individual TUNE application with the noise audit, teach section, personal framework, and commitment round. Every participant leaves with their TUNE worksheet completed and their signal statement written.

Full day
Full experience
Organisation-wide · Annual conferences · Team retreats

All five modules. Includes the team Signal Protection Protocol design lab and gallery share. The full day moves from individual noise awareness to collective team commitments. Leaves teams with both personal and shared frameworks.

Keynote
+ workshop
Combined format
Conference programmes · Leadership summits

The It's All Just Noise keynote opens the day. The workshop deepens it. The keynote creates the recognition — the workshop builds the capability. Together they form a complete experience that moves people from insight to action.

Book this programme

Your team has been carrying this.
Time to put it down.

Send Ricky the context — the team, the date, the format, what you need to shift. He will come back with what the right session looks like for your room.