Most training content is built around what is easy to explain. Ricky builds around what people need to be able to do. There is a significant difference, and it shows in the room and long after it.
Every content development engagement starts with a deep brief. Not what you want to teach, but what you need people to be able to do when they are back at their desks. That distinction changes everything about what gets built.
Ricky writes content that works in the room and gets referenced long after. Not because it is beautifully designed, but because it is built around the learner's reality, in language they recognise, with examples that connect to their actual work.
31 years of writing, designing, and delivering training across complex corporate environments means the content is not just well-crafted. It is tested. Ricky knows what lands and what does not, because he has been in the rooms where it does and does not.
— Ricky Hinde
A deep brief session to understand the learning outcome
Audience analysis and learner process mapping
Content structured around capability, not just knowledge
Your brand, your language, your culture throughout
Review rounds until it feels exactly right
Comprehensive, branded training manuals that participants actually keep. Written clearly, structured logically, and designed to be referenced back on the job, not filed in a drawer after the session.
Step-by-step session guides for internal trainers. Timing, facilitation notes, discussion questions, activity instructions, and everything an internal facilitator needs to deliver the session confidently.
Presentation decks that support the facilitator rather than replace them. Built to be spoken to, not read from. Visual, clear, and branded to your organisation.
Structured workbooks that keep participants engaged and give them something to take away and refer back to. Activities designed to make the content personal and applicable to their specific role.
Scripts and storyboards for e-learning modules, microlearning, and digital content. Written for the screen, not the classroom, with the learner experience at the centre.
complete learning programme design: from the learning outcomes to the curriculum structure, the delivery approach, the assessment method, and all supporting content. A complete learning solution.
The content follows from the outcome. Share the brief, the audience, and what success looks like. The rest follows from there.