Training first.
Then the tools to make it stick.
Training changes habits. Tools keep them. So alongside the workshops, I built a set of tools around the way the United Stations team actually works, each one designed to make the right way the easy way.
Two hands-on AI workshops
AI Fundamentals gives everyone a clear, honest picture of how AI works, what it can't do, and how to use it safely. From Generic to Specific teaches the team to brief AI properly, so proposals come back specific to the client, the station and the objective.
- Built around their own proposals and stations
- Half training, half practical labs
- Safe use and POPIA built in, not bolted on
A coach in every rep's pocket
A simple app the team opens before and after they use AI. It turns a client brief into a strong prompt, checks a draft for generic wording and unsourced numbers, and holds the house rules for safe AI use. Nothing typed into it leaves the browser.
- Brief builder with a brief-strength meter
- "Generic or Specific?" draft check and team game
- Approved station facts, ready to paste
Proposals as beautiful web pages
Reps start from the brief, let AI draft it with the real station facts, edit in place and send a branded web proposal, with a PDF and PowerPoint version if the client wants one. A built-in check scores every draft before it goes out.
- Talk, paste or drop in the client brief
- Rate-card pricing that fits the budget
- One standard for every station and every rep
A 107-slide rate card, turned into a portal
Their station information lived in a very long PowerPoint deck. I rebuilt it as an interactive media kit: station pages, audiences, line-ups, rate cards and live listening, all in one place and easy to keep up to date.
- "Who do you want to reach?" audience matcher
- Campaign planner and ready-made packages
- Printable one-pagers for every station
A website that sells, not just informs
A full redesign of their website with the Audioverse at its heart. Advertisers can say who they want to reach, listen to the stations live and send a qualified enquiry that goes straight to the right station contact.
- Search across the whole site
- Enquiries routed by station
- Built to their brand, ready for their team to run
One place to run the sales team
A private staff area that brings it together: new proposals, client requests and a sales dashboard connected to HubSpot. Managers can create board packs and personal account-manager reports in one click, as PowerPoint or a web page.
- Booked vs target, pipeline and win rates
- "Revenue radar": the next best opportunity for each client
- Data-health checks that keep HubSpot accurate
Shown with sample data.